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Research papers

Measuring and managing reputation

A novel approach to leveraging reputation tracking data in business decision making to improve a leading direct selling company's global reputation is reviewed in this presentation. It documents how reputation drivers were isolated, tracked and...

Catalogue: Congress 2011: Impact
Authors: Scott Miller, Yogesh Chavda
Company: Ipsos MRBI
September 18, 2011
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Citation

Miller and Chavda (2011a, September 18). Measuring and managing reputation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measuring-and-managing-reputation


Research papers

Advanced propulsion and alternatively fueled vehicles

This paper highlights the unique challenges faced by automotive manufacturers as they attempt to market some advanced propulsion technologies, such as hybrid-electric powertrains while simultaneously developing more far term technologies, such as...

Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: Andrew Grant, Scott Miller
March 4, 2002
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Citation

Grant and Miller (2002a, March 04). Advanced propulsion and alternatively fueled vehicles . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advanced-propulsion-and-alternatively-fueled-vehicles-